Bowers and Wilkins headphones share the originality and unmistakable authenticity with the best artists and audio professionals. This is close and personal, bringing us into the artists’ world.
Simplicity is at the core of Bowers and Wilkins identity so they wanted a campaign which encapsulated that and didn't overcomplicate the message, just like their headphones.
Route 1: Visually represent the concept of "hearing your music exactly as the artist intended" through the product and typography.
Route 2: Visually represent the concept of "hearing your music exactly as the artist intended" through image and typography.
Final: What went to print.
